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Business lessons from chess grand masters Written by John Kay 11 February 2008

People who hold to a single idea, or a fixed design,
generally lose in chess, as they lose in battle, in business and in
economics.
Bobby Fischer, who died two weeks ago,
may have been the greatest chess player in history. The 1972 match in
which he won the world championship from the Russian Boris Spassky is
certainly the best known chess match in history.
That game has often been treated as a metaphor
for the cold war; not just a contest between an American and a Russian,
but a contest between freedom and totalitarianism, between individualism
and order. This metaphor has recently been developed, to the point of
caricature, by the neo-conservative Daniel Johnson.
There is something in it. The match was in Iceland, which is so literally
on the faultline between eastern and western hemispheres that the tensions
will one day pull the island apart. While Spassky was a rather ill-fitting
- cog in the Soviet chess machine, Fischer was incapable of normal
co-operative human relations with anyone. Spassky was accompanied to
Reykjavik by other Soviet grand masters and KGB agents, while Fischer was
flanked by his attorneys.
Yet the metaphor has a central flaw. America won the cold war, but Russia
won the chess war. Fischer never defended his title and was succeeded by
Anatoly Karpov. The years from 1972 to 1975 were the only period from
Mikhail Botvinnik's victory in 1948 to the collapse of the Soviet Union in
which the world champion was not a Soviet citizen.
There are lessons about economics from this story, but they are more
subtle than those who divide the world into heroes of freedom and villains
of totalitarianism perceive.
Planned regimes have often succeeded when they have ploughed resources
into the achievement of narrowly defined objectives. We smile when we read
of the All Union Chess Section, under the Supreme Council for Physical
Education. Its director, filled with bile and Marxist rhetoric, proposed
shock brigades to spearhead five-year plans for chess. But it worked. Most
of the world's best chess players became so as a result of the endeavours
of the Supreme Council. If chess was the battleground between free
enterprise and state planning, state planning won.
But the real battlefield was not chess but consumer goods and military
hardware. Although the Soviet Union produced great chess players by
directing resources to the game, the cars and computers it produced were
inferior and few. Planned economies were unable to cope with the diversity
of consumer needs and the constantly changing requirements of modern
technology. Chess lies on the boundary between the tasks best accomplished
by careful co-ordination and design - the strengths of planning - and
those best accomplished by experiment and adaptation - the strengths of
markets.
When modern computers were first developed, it was assumed they would
dominate chess. But not until 1997 was a computer good enough to score a
victory against world champion Garry Kasparov. IBM was relieved that a
publicity stunt, which had proved more costly than anyone had imagined,
had achieved its goal, and retired from the game.
Yet the rules of chess are well-defined and uncomplicated, there is a
single opponent and rarely more than a handful of legal moves. Compared
with fighting the war in Iraq, mapping the future of the
telecommunications industry, or planning the economic development of
China, chess is simple and predictable. But chess is still too subtle to
be defined by a single narrative and too complex for models to be more
than illustrative. People who hold to a single idea, or a fixed design,
generally lose in chess, as they lose in battle, in business and in
economics. Great chess players apply a variety of principles, they sense
patterns, they hold a formidable range of models and analyses in their
mind without being a slave to any of them.
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